If you sell Atlantis head wear products offered here through SS Activewear, you’ll want to take note of a few recent changes to the Sustainable head wear lineup. Several styles have been discontinued, and a new set of styles is now available for Apliiq VIP partners to request.
Here’s a quick breakdown of what changed and what to do next.
What’s Happening
Atlantis Headwear is distributed in the US through SS Activewear, and they’ve recently made changes to what’s offered from the Sustainable head wear collection within the US. A handful of styles have been phased out, and new styles have been added to the lineup in their place. Because the new styles don’t map cleanly onto what was dropped, we’re presenting both lists separately so you can see exactly what’s changed and what’s currently sourceable.
Discontinued Styles
The following Sustainable head wear styles are no longer available:
| Discontinued Style | Product Name | Closest Available Option | What to Know |
| POWELL | Sustainable Bucket Hat | GEO – Sustainable Bucket Hat | Closest match, but the brim shape is different. GEO has a wider, more relaxed brim. |
| FRASER | Sustainable Dad Hat | Valucap Bio-Washed Classic Dad Hat (VC300A); YP Classics Classic Dad Hat (6245CM) | Both are available on Apliiq and offer a similar dad-hat silhouette. |
| YALA | Sustainable Beanie | NELSON, RIO, WIND, MOOVER, or PURE | Several current Sustainable beanies can work depending on the fit and look you’re after. |
| OAK | Sustainable Chunky Rib Knit Beanie | RIO – Sustainable Rib Cuffed Beanie | A similar ribbed direction, but not an exact match. Check the construction and fit before switching. |
What’s Available to Request Now
The options below are from the current Atlantis Sustainable lineup available to request through Apliiq VIP. They’re suggestions based on style and category, not official one-to-one replacements.
| Style | Product Name | Product Image | Category |
| NELSON | Sustainable Cuffed Beanie |  | Beanie |
| RIO | Sustainable Rib Cuffed Beanie |  | Beanie |
| WIND | Sustainable 12″ Knit Beanie |  | Beanie |
| MOOVER | Sustainable 8″ Beanie |  | Beanie |
| PURE | Sustainable Beanie |  | Beanie |
| BRYCE | Sustainable Trucker Cap |  | Cap |
What This Means for Your Brand
A catalog shift like this is a good moment to look at your head wear lineup with fresh eyes, not just patch the gap. A few things worth thinking through:
Lots of new beanies to choose from for the upcoming winter season
Five of the six newly available styles are beanies, spanning cuffed, rib-cuffed, knit, and shorter cropped fits. If your store only carries one beanie style, this is a natural moment to build out a small “beanie family” instead: a cuffed style for a classic look, a longer knit style for a streetwear feel, and a shorter fit for customers who want something more low-profile. Offering 2-3 fit variations under one design is an easy way to increase average order value without designing anything new.
Great Products For Sustainably Focused Brands
All of these styles are part of Atlantis’s Sustainable line. If your product descriptions aren’t currently calling that out, they should be – “sustainable,” “eco-conscious,” and “responsibly made” are all terms shoppers actively search for in head wear, and buyers are increasingly willing to pay more for it. This is a simple, high-leverage copy update even outside of this specific catalog change.
Trucker caps (BRYCE) round out a more complete head wear offering
If your store has leaned heavily on beanies, adding a trucker cap gives you a warm-weather counterpart, which helps smooth out seasonal demand instead of head wear sales dropping off outside of fall/winter.
Update old listings; don’t just delete them
For any store still showing POWELL, FRASER, YALA, or OAK, swapping the listing to a close alternative (even an imperfect one, clearly described) tends to retain more SEO value and repeat customers than removing the listing outright and starting from zero.
The Takeaway
A discontinued style doesn’t mean your collection has to lose its edge. Use the change to rethink the silhouette, the artwork, and what your brand needs next, then choose the Atlantis style that fits all three.
Join Apliiq VIP if you’d like access to these sourcing options for your brand.