Challenge 2 – Why Three Fs Are Key To Starting Any Clothing Line

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Every business starts with the 3 Fs…  Friends, Family and Fools.  When I started Apliiq, it was mostly friends and family who were my first customers.  The rest were crazy kids who thought fabric appliqué hoodies were cool.  When I started approaching shops to carry my pieces, it was the ‘fools’ willing to take a chance on a no-name product that picked them up.  Those three Fs can take a business pretty far and it’s important to have support from your community to build momentum and help you close your first deals.

This week we challenge you to pitch your friends and family by sharing what you’re up to and asking for their support.  This is your chance to share your passion and enthusiasm

You’ll be surprised by the results!

Here’s a sample email template you can use to share that you’re part of Apliiq Campus:
Send An Email With This Template

Subject: Exciting News

Dear XXXXXXX,

I’m excited to share that I was recently admitted into the Apliiq Campus program.  As a member of Apliiq Campus I’m gaining real-world sales and marketing skills that will support my creative career as I transition into the workforce.

Apliiq is a custom clothing platform that’s unlike anything else.  The company takes a creative approach to custom t shirts by providing hundreds of fabrics you can use to design pocket t shirts.  They also do traditional printing and custom embroidery.   I’d love to support you with any custom t shirt or other clothing needs you may have in the coming months.  We have been making a lot of family reunion, corporate apparel, camp and religious group shirts lately.

When you have a few minutes please go to apliiq.com and design something you love, use my discount code ‘XXXXXXX’ at checkout for 10% off your order and so I get credit for the sale.

Do you have any upcoming custom apparel needs?  If so, lets get together or jump on the phone to discuss!

Hope you have a great week,

XXXXX
Send An Email With This Template